Catalog Design

Catalog Production and Design
Shoe Retailer
August 12, 2022

Catalog Design and Layout


Every season and often mid-season, Journeys publishes between 1-3 catalogs: Journeys, Journeys Kidz, and Journeys Canada.  Each page contains product silos, hero photos shot in-house, and occasionally lifestyle images. The catalog must follow all printer guidelines, include all Direct Category Merchandisers product requests, and incorporate seasonal art elements provided by another in-house graphic designer.


As the Catalog Production Design Specialist, my job is to transform an excel spreadsheet of product names, descriptions, prices, and sku numbers into print-ready catalogs. Using InDesign's Data Merge feature, I set up the foundation of each catalog, placing and organizing shoe images and information, and then work with the Catalog Design Manager to complete the layout and design of the catalogs. I am also responsible for designing the covers of the Journeys Canada catalogs and sometimes the Journeys Kidz catalogs.

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